Alternative Apparel's new line of clothing for this holiday season is a comfort-seeker's dream. Their clothing is incredibly soft, 100% cotton, and has a vintage, cozy look and feel to it. Their inspiration for the new line came from the neighborhood vibe of San Francisco, which translates to lots of color, some great holiday patterns, and an all-around hip and relaxed winter aura.
I can just picture myself curled up by the fire, drinking hot cocoa, feeling lazy and tired, but still looking put together 'cause I'd be rocking a colorful hoodie or one of these patterned sweaters.
Alongside the colorful and patterned apparel were some really fantastic purses and handbags that were of similar style to the clothing: retro and urban-inspired.
Look for the Alternative Apparel boutique at Macy's Herald Square next to the Impulse Department, normally on 2, but now on 3 during store renovations.
Macy's Herald Square
34th Street between Broadway and Seventh Avenue
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