Thursday, April 16, 2015

#NYFW Finds a New Home in the 34th Street District

When the rumors were swirling earlier this year about Fashion Week's new home, we were of course hoping New York Fashion Week would land in Moynihan Station. This week we got the great news: indeed, the spring 2016 shows will kick-off in Skylight Studios Moynihan Station in Midtown, and in Skylight Studios Clarkson Square in Soho.

Eighth Avenue steps of Moynihan Station
Why is this such a great location? Further downtown might be hip, but Moynihan keeps it central. Multiple subway lines, buses, and close proximity to the Garment District means ease of travel for fashion pros and clothes alike. Once again, designers will be able to roll racks to a show, like one would sometimes see near Bryant Park, fashion week's home before Lincoln Center. Moynihan Station sits at the southern edge of the Garment District and toward the western end of the 34th Street District, both neighborhoods that still act as home to designers and clothing companies.

Which brings us to shopping. What makes waves on the runways will soon make its way into stores on 34th Street. Styles and sometimes designers seen at Moynihan will make their way around the corner to the stores that New Yorkers and tourists shop. Contextually speaking, this is really bringing fashion to the people. Just don't try crashing a show ;)

Also, Moynihan Station is a beautiful, dramatic structure with soaring ceilings and a history linked to one of New York City's most mourned and beloved buildings. Once known only as New York City's general post office, portions of the landmark building are being adapted and converted to a new Amtrak concourse.

Let's end with the post office's fabulous steps. While currently under repair, one can dream that the steps to Farley Post Office will become a grand entrance to New York Fashion Week. The lobby is still used for postal services, but wouldn't the steps be a perfect setting for dramatic, street-style photography? Reminiscent of the Sixth Avenue steps once lined with paparazzi at the tents in Bryant Park, bloggers et al. will hopefully next be posing on Eighth Avenue. Perhaps with packages, that can then be dropped off in the lobby for mailing on one's way to a show. Multi-tasking at its most fashionable.

Welcome to Moynihan Station and the 34th Street District, New York Fashion Week.