SwamiLeon: It Works

For you non-believers:

"Sir Phillip?"

(miraculous SwamiLeon transformation....)SwamiLeon can work on fashion dreams for you, too. Just pin his picture somewhere close by where you can stare at it and chant something like "Topshop 34th Street." But no frivolous fashion wishes (ahahaha!). No, it has to be for the good of the world, like Topshop on 34th Street. Don't forget this is the man who communicates with Anna Wintour without, you know, words. He's a busy Swami, don't waste his time with prayers for Alexander Wang tank tops.

Praises to the all-powerful SwamiLeon.

Update: forgot to credit article: from WWD last Friday, April 3rd, buried in a little article.

Here's To George

Sorry for no post today, but the "internet" went down in the office. Which brings up our favorite IT guy, "George." Which is really his real name, I'm just a little quotation crazy because I couldn't go online for the ENTIRE day. And I got so much "work" done, work that I've been avoiding for weeks because I'm visiting all my favorite blogs that you can see on the left. Won't my boss be happy? Which brings us back to "George" who is very supportive with the whole blog thing because, to be honest, I'm not so computer savvy and he had hold my hand when we started Fashion Herald and answer questions like "George, what's a blog?" Today my messages to him have been like this:

"Arrrggggh!! Head is exploding! Must read The Preppy Princess and Cupcakes and Cashmere!"

 and:

"Fix online thing NOW!! Just got complimented on cute white H&M blouse bought on sale for $20! EMERGENCY!"

and (sobbing):

"What am I going to do? Why am I here? What's it all mean, George?"

So let's all give George a big hand, and repeat after me: "Topshop 34th Street!" Oops, no, I mean "Thanks, George!" 

Altogether Now

Here's what made me jump up and down and yell in my office last week because, well, I'm a little excitable:

"This is going to be Topshop in all its glory...It's not going to be Americanized. It will be London transferred to New York," said Sir Phillip Green, the retailer's owner....Green arrived in town this week for some advance publicity, and to prowl for other Manhattan sites. On his radar - 34th Street, and ________ and _______ Avenue in the _______. He said he's not close to securing a second site, but things could change during this visit. "I've got 10 sites to look at in three days. If the right deal comes up, I would do it," Green said. "If I find three, I will open three."

-WWD, Wednesday, June 11, 2008

Obviously ______ & _______is not a direct quote. But in order to keep the good Topshop karma coming 34th Street way, I cannot mention any other part of town in conjunction with the T word (karmic law). Not that I wouldn't love to see Topshops all over NYC, I'm just putting my psychic effort behind the ONE street (Topshop 34th Street, Topshop 34th Street). If I could, this post would be like a psychedelic record from the 60's and have subliminal messages. Play it backwards and it would say "Topshop, 34th Street" over and over in a scary voice.

So let's start the universal cosmic chant that Sir Philip Green and associated real estate bigwigs will be unable to resist: "Topshop 34th Street, Topshop 34th Street." Oh, I'm so overcaffeinated this morning.

Who shall be our chant leader? Of course, SwamiLeon!