Monday, December 17, 2012

2(X)IST Pop Up Shop

Nancy covers the 2(X)IST pop-up in Times Square. By "cover" I mean she shopped men's underwear with men barely covered by their underwear. Hey, it's for charity!

Last Thursday I was lucky enough to attend a special blogger and editor event at the 2(X)IST Pop Up Shop, located at 1411 Broadway. The pop-up showcased 2(X)IST's holiday Tartan collection of briefs, henleys, and long johns, as well as some of the best sellers from their classic collection. We also got a sneak peek at their new watch collection being released in Spring 2013.

I definitely enjoyed shopping the collection with the company of the models (above), who flawlessly represented the collection. Bonus? Guilt-free shopping as 100% of all profits from the 2(X)IST Pop-Up will be going to the American Red Cross to aid the Hurricane Sandy relief efforts. While I can't guarantee some eye candy while you visit the shop, you will feel great about shopping here while finding perfect gifts for the men on your list. Hurry, since the pop up will only be there until December 24th! For the rest of the year, however, you can find 2(X)IST products at Macy's Herald Square.