Monday, January 13, 2014
I noticed this in the dressing room while shopping Gap Herald Square over the holidays:
I tested it today, as the Days-of-the-Week Cat Underwear, pictured below, were not available online in my daughter's size, but are in-store at Gap Herald Square.
When I was little, my older sister had days-of-the-week underwear and I thought they were the coolest thing ever. So naturally I must live vicariously through my girl and get her the cat version (I'm just disappointed there isn't a black-and-white Kitler). If all goes well, I should be picking these up tomorrow in Herald Square.
This harmonious meeting of online retail and brick-and-mortar retail is truly appealing to shoppers like me: I'll always shop at stores, but I spend a lot of time browsing online, too. I'll do more of both if I can skip shipping costs and reserve sizes and styles online for store pickup. For instance, I just bought several girl's sale items for another 35% off with their online only discount code (ends today), while reserving the underwear to pick up in-store tomorrow. Odds of me buying more than just the Days-of-the-Week underwear tomorrow at Gap Herald Square? Yeah, for Gap it's an on and offline win.
Gap Herald Square
60 West 34th Street at Broadway