Monday, January 13, 2014

Where Shopping Online Meets Shopping Offline: Gap's Reserve in Store

I noticed this in the dressing room while shopping Gap Herald Square over the holidays:

I tested it today, as the Days-of-the-Week Cat Underwear, pictured below, were not available online in my daughter's size, but are in-store at Gap Herald Square. 
When I was little, my older sister had days-of-the-week underwear and I thought they were the coolest thing ever. So naturally I must live vicariously through my girl and get her the cat version (I'm just disappointed there isn't a black-and-white Kitler). If all goes well, I should be picking these up tomorrow in Herald Square. 

This harmonious meeting of online retail and brick-and-mortar retail is truly appealing to shoppers like me: I'll always shop at stores, but I spend a lot of time browsing online, too. I'll do more of both if I can skip shipping costs and reserve sizes and styles online for store pickup. For instance, I just bought several girl's sale items for another 35% off with their online only discount code (ends today), while reserving the underwear to pick up in-store tomorrow. Odds of me buying more than just the Days-of-the-Week underwear tomorrow at Gap Herald Square? Yeah, for Gap it's an on and offline win.

Gap Herald Square
60 West 34th Street at Broadway


Xmastime said...

Sally Albright: Well, if you must know, it was because he was very jealous, and I had these days of the week underpants.

Harry Burns: Ehhhh. I'm sorry. I need the judges ruling on this. "Days of the weeks underpants"?

Sally Albright: Yes. They had the days of the week on them, and I thought they were sort of funny. And then one day Sheldon says to me, "You never wear Sunday." It was all suspicious. Where was Sunday? Where had I left Sunday? And I told him, and he didn't believe me.

Harry Burns: What?

Sally Albright: They don't make Sunday.

Harry Burns: Why not?

Sally Albright: Because of God.