This athletic/outdoor boutique is hard to miss, boasting brilliant patterns in magnetic colors and alluring fabrics. The display's focal point is an open caravan with thick wool vintage blankets slung over and out of its windows, colorful canteens, lanterns and carabiners artfully showcased along with hip outdoor coffee table books and psychedelic backpacks. On top of the caravan is a tent, but not your run-of-the mill army green or navy blue tent. This tent's nylon shell is a burst of floral designs on a white motif. Almost immediately you want to go camping, you think I'll hike the Appalachian trail, I'll white water raft through the Grand Canyon, hell! I'll even make it to the top of Mount Everest, and I will look so cool while doing it. Outdoorsy is hip.
The recent trend in outdoor and athletic clothing has been to modify what already works to be something fashionable, an item of clothing you would want to wear to your Saturday afternoon brunch. Athletic clothing is now about fashion. What?!
There is also this inspirational aspect to the store, I couldn't quite put my finger on it, but felt it was about creating your own style or inspiring creation by unplugging, improving, and expanding your world through being outdoors. After all, the store's mantra is get moving, have fun. Life is an adventure, might as well look good while exploring it.
Urban Outfitters Herald Square
1333 Broadway at 35th Street