Hour Passion's Baselworld 2014 Collections

Last week we had the opportunity to check out Baselworld 2014 watches at Hour Passion on 34th Street, and it was a morning filled with gorgeous timepieces and impressive technology. Below are a few of our picks from the collection, but be sure to stop by Hour Passion on 34th this summer to peruse their brands' new collections.

The Hamilton Khaki Takeoff Auto Chrono Limited Edition. This watch is inspired by the brand's aviation history, and the watch can be easily removed from the strap for placement on your plane's dashboard. Adore. Now I just need a plane to go with it. Click here for more info on this modern version of a WWII design.

The biggest announcement of the year for Tissot is their T-Touch Expert Solar, the world’s first ever solar touch watch. It has 25 tactile functions including compass, alarm, mini-GPS, altimeter, and chronograph, and the strong solar charge requires only one week of access to light to keep the charge for a full year. Bonus: it comes in colors like this fabulous orange, above.

For those of us who only want white this summer, the above Calvin Klein watch will fulfill all your timely needs. And their jewelry below? Stunning.

A couple picks from elegant watchmaker Longines, above: a 1930's watch with a leather band and a modern diving watch. Longines is Hour Passion's prestige brand, and the 34th Street location has impressive depth in the brand's luxury steel and gold timepieces.

We will end with Rado, a brand popular with tennis players and well-represented at Hour Passion. This handsome men's watch from their Baselworld collection has a two-time zone display.


Hour Passion
112 West 34th Street just west of Broadway

Hour Passion on 34th Street: The Watches, The Tour

We've got the perfect gift for that impossible person on your list, and it's going to be a memorable little (or big) something from one of the best watch boutiques in town: Hour Passion.

Swatch Group, the world’s largest watchmaker, recently opened their first Hour Passion concept boutique in the United States at 112 W. 34th Street, and last week we got the grand tour. The store offers collections from the Swatch Group’s brands in one location, and it is one wonderful location to browse.

There is a lovely lounge on the mezzanine, and an exhibition space on the top floor, which is now showing an historic Tissot exhibition of Swiss watches and lingerie from 1873-2013.

What I love most about Hour Passion on 34th Street is its impressive selection and price-range. Need a special stocking stuffer for your child? Get them a Flik Flak watch for $50. Looking to get your husband that gorgeous timepiece he's been coveting for years? Hour Passion has the largest collection of Tissot watches in the U.S.

The boutique also carries Mido, Balmain and Certina (exclusively in the U.S.), has an impressive selection of Rado watches (popular with professional tennis players), and Calvin Klein watches and jewelry. Hour Passion's Longines collection, the store's prestige brand, has truly impressive depth in luxury steel and gold timepieces.

And don't forget the Swatch watches. I have a soft spot for a Swatch watch, as mine back in the day lasted forever. There is nothing like a Swatch for putting some fun and color on your wrist. Currently, Hour Passion is featuring the 2013 limited-edition holiday watch released by Swatch Company. Its red woven knit band perfectly complements its shiny red dial with a glossy gold-colored reindeer. This collector’s model is presented in a snowy white gift box, with a decorated hot water bottle.

Big bonus for watch lovers and collectors: Hour Passion hosts an on-site watch-maker who performs repairs on any brand represented in the store, no matter where the timepiece was purchased.

Aren't we lucky to have the world's largest watch manufacturer showing off its breadth of style and price on 34th Street, just in time for the holidays?


Hour Passion

112 W. 34th Street just west of Broadway

Holiday hours: 9am – 11pm Monday through Saturday, 9am – 10pm on Sundays