Hour Passion: Shop the Range

Last week, while perusing the Hour Passion Baselworld watch preview, I was struck yet again by the range of prices in Swatch's multi-brand boutique. From the outside, a shopper might think Hour Passion is too luxury for their timepiece needs, so today I want to show just how far your dollar can go in this mecca of Swiss watches.

First up, the Swatch watch, spotted in fun candy themes for summer for $60, and chic nautical stripes for $120.

Next, Balmain, starting below at $400.

Certina, starting at $540...

...and on up from there in several brands, including the prestige brand Longines, and the Hamilton watch featured in our Baselworld post last week, below, that will be available later this year for $3,295.

Impressive, right? Hour Passion also has repair on site and a lounge and showroom on the second floor.

Hour Passion

112 West 34th Street at Broadway

Hour Passion's Baselworld 2014 Collections

Last week we had the opportunity to check out Baselworld 2014 watches at Hour Passion on 34th Street, and it was a morning filled with gorgeous timepieces and impressive technology. Below are a few of our picks from the collection, but be sure to stop by Hour Passion on 34th this summer to peruse their brands' new collections.

The Hamilton Khaki Takeoff Auto Chrono Limited Edition. This watch is inspired by the brand's aviation history, and the watch can be easily removed from the strap for placement on your plane's dashboard. Adore. Now I just need a plane to go with it. Click here for more info on this modern version of a WWII design.

The biggest announcement of the year for Tissot is their T-Touch Expert Solar, the world’s first ever solar touch watch. It has 25 tactile functions including compass, alarm, mini-GPS, altimeter, and chronograph, and the strong solar charge requires only one week of access to light to keep the charge for a full year. Bonus: it comes in colors like this fabulous orange, above.

For those of us who only want white this summer, the above Calvin Klein watch will fulfill all your timely needs. And their jewelry below? Stunning.

A couple picks from elegant watchmaker Longines, above: a 1930's watch with a leather band and a modern diving watch. Longines is Hour Passion's prestige brand, and the 34th Street location has impressive depth in the brand's luxury steel and gold timepieces.

We will end with Rado, a brand popular with tennis players and well-represented at Hour Passion. This handsome men's watch from their Baselworld collection has a two-time zone display.


Hour Passion
112 West 34th Street just west of Broadway