From the Archives: The Owls in Herald Square

Today our 34th Street archivist, Anne Kumer, tells us about the owls in Herald Square. This post also appears on NYC Circa.

James Gordon Bennett Jr.'s adoration of owls may have bordered on pathological, but in the best possible way. While serving as a Third Lieutenant for the U.S. Revenue Cutter Service (the pre-Coast Guard Coast Guard) during the Civil War, the son of New York Herald founder James Gordon Bennett Sr. claimed that a serendipitous owl guided him through rough seas to safety.

As a tribute to his spirit animal, he lined the Herald building with several bronze owls in 1894, and years later even had an owl shaped tomb designed to hold his remains. The Herald owls, along with the statue of Minerva and the bell ringers, were created by French sculptor Antonin Jean Carles. The two corner owls with their wings spread had eyes that lit up to the delight of evening passersby.

The Herald building in the early 1900s, looking north from 34th Street. Statuary from the Bennett monument in Herald Square is on the facade of the building along with Bennett's owls.

Today those two owls perch on either side of the Herald monument, and their eyes continue to light the way.

Back of the Herald Square monument, facing south. Photo: 34SP, Jacob Bielecki

Two more of Bennet's owls guard the entrance to Herald Square.

Entrance owl. Photo 34SP, Jacob Bielecki

The Herald building may have been Bennett's most well known tribute to the bird, but it wasn't his first. At some point in the mid 1800s Bennett bought a stone villa in Newport Rhode Island, originally built in 1833 by Rhode Island stonemason Alexander McGregor. The new homeowner enlisted the help of Newport architect Dudley Newton to add several embellishments to the property, including gateposts topped with owl statuary. It's hard to see in this picture, but these look to be a leaner species than the Herald owls, but no less fierce.

Bennett's stone villa and owl sentries in 1957, shortly before the building was demolished to make way for a shopping center. Photo: Preservation Society of Newport County

So solid was his devotion to the bird, he also had Stanford White design a 200-foot high tomb shaped like an owl that would serve as Bennett's mausoleum. Work was halted due to the untimely but not entirely surprising death of Stanford White in 1906. The design never came to be, but the Times reported that in 1918, shortly after Bennett's death, drawings of a model owl tomb were found on the desk of sculptor Andrew O'Conner, who had been commissioned by White to work on the initial designs.

That same year Frank Munsey, then owner of the New York Sun bought out the Herald, combined the two papers, and moved the offices to 42nd Street. The owls were removed from the facade of the Herald building. A few have since resurfaced: aside from the Herald Square owls mentioned above, the Brooklyn Museum has a couple on display, and there are a few above the entrance to NYU's Shimkin Hall.

From the Archives: The James Gordon Bennetts' New York Herald, Part 3

As you shop 34th Street and browse Macy's Herald Square, did you ever ask yourself "Why Herald Square?" Today is the last of a 3-part series on the New York Herald from our archivist Anne. This post also appears on NYC Circa, a blog about New York City and its history.

After returning to the States, Bennett commissioned Stanford White to design new offices for the Herald. The new building would be located a fair distance from Park Row and competitor Joseph Pulitzer's World building, completed in 1890. Bennett obtained a 30-year lease at Sixth Avenue and 35th Street, at the south border of a small clearing then known as Dodge Plaza in honor of William Earle Dodge, who I've mentioned before.

Park Row, and most of the competition

Bennett chose the new site for its proximity to public transportation and nightlife. The elevated train line had been built a few years before, and now afforded the public, including Herald's reporters, easy access to most parts of the city. The site also bordered Tin Pan Alley, and several music halls and theaters, including places like Jim Corbett's and the Haymarket.

Corbett's, said to be a hangout spot for JGB Jr., c. 1900. Photo: MCNY

No stranger to scandal himself, Stanford White designed an elaborate Renaissance Revival building based on Fra Giancondo's Loggia del Consiglio, a late 15th century seat of the local city council in Verona. The Loggia's roof was lined with sculptures of famous poets, including the risque poet Catallus. It is said that this inspiration was chosen on purpose as a nod of sorts to the Herald's coarse nature and Bennett's sporting life.

Instead of poets lining the roof, Bennett chose his spirit animal, the owl. (The more I learn about him, the more hipster he starts to sound: a bearded, heavy drinking, somewhat arrogant but also creative person with an abundance of family resources and a questionable work ethic. Insert "Put a Bird on it" joke here.) In any case, he claims that an owl's cry saved him at sea during his Civil War service.

The Herald building shortly after construction. Postcard property of Dan Pisark.

A couple of them are now incorporated in the Bennett memorial in Herald Square. I've written of the monument before, and so have others. . .

Ever-conscious of public perception, Bennett mandated that there would be windows along the Broadway side of the building allowing passersby to view the presses below. People loved it and regularly crowded at them to watch sheet after sheet of the Herald come off the presses.

The Herald building's elaborate western facade and people crowding near the windows, c. 1902 Photo: Library of Congress

And, what they saw below:

The Herald presses, c. 1902. Photo: Library of Congress

The acclaim of the building and increased commerce of the area led to a name change for the Square. It became known as Herald Square in the late 1890s. Still a commercial hub, now instead of newspapers, the square welcomes millions of daily shoppers.

Ed. note:  I asked Anne if any of Stanford White's building remains in what is now 1350 Broadway, and she thinks the bones of the building are left but "the ornate façade has been stripped."

Part 1 can be found here; part 2 here.


More sources:
Broderick, Mosette. Triumvirate, McKim, Mead & White: Art, Architecture, Scandal, and Class in America’s Gilded Age.