It's not that the photos aren't great, and Max Irons doesn't look gorgeous in them, and the clothes don't look perfect...
It's the damn video that really gets a girl.
Max Irons for Macy's INC Men's SS12 from Factory PR on Vimeo.
I'm running out and buying all the Macy's INC: International Concepts for my husband today. You? Does a British accent and a killer jawline do that to you, too?
If you want to see from whence all that charming Britishness was spawned, watch Brideshead Revisited. Meanwhile, go visit the INC International Collection at Macy's Herald Square, as the new men's collection hit stores yesterday.
Macy's Herald Square 34th Street between Broadway and Seventh Avenue