No word on whether this is a permanent spot for the sporting goods retailer, or preparation for Herald Center renovations. Modell's store in Herald Center at 1293 Broadway is in the lower level, so this new location gives them some great street frontage on 34th Street. And they wouldn't be the first sports-related retailer to have more than one store in the 34th Street district. Either way, we welcome you to the every-burgeoning West End, Modell's!
Modell's Sporting Goods
One Penn Plaza at 34th Street and Seventh Avenue