Wednesday, August 28, 2013

Monumental H&M Flagship to Open in Herald Center

Rendering of the future World's Largest H&M in Herald Center
I've facebook'd it, I've tweeted it, and now I'm blogging it. You may have seen this news already if you're a WWD reader, or read the recap on Racked NY, but I had to share again as H&M's official press release is titled: H&M TO OPEN MONUMENTAL STORE IN HERALD SQUARE.

I really love the word "monumental." H&M is projecting a Fall 2014 opening for what will be the world's biggest H&M flagship, with four floors and 63,000 square feet of H&M brands, including their home collection. Herald Center was rumored to be getting Topshop, remember? Well, they're going to have to go somewhere else on 34th Street now, because H&M will be taking over Herald Center. The retailer says it is not closing or changing the concept of their other two stores on 34th Street, so there will be three H&Ms all in very close proximity (34th and Broadway), or down one long city block (34th and Seventh Avenue).

I'll end with a quote from the President of H&M North America, Daniel Kulle: “34th Street has proven to be one of the most successful retail corridors for the brand after having operated two stores there for over 10 years. With close to 300 stores across the country as well our new Shop Online, the H&M anchor store at this historic intersection will be one of our greatest accomplishments to date.”

Welcome, again, H&M, to 34th Street Herald Square.