Enough with holidays and the egg nog, here's some real retail news for 34th Street: Bare Escentuals is opening a second NYC store this spring at 44 W. 34th between 5th & 6th. No, this is not the old Kira Plastinina space, that bankrupt bastion of pink is down the block. This one's next to Forever 21 and right down from Gap. And it will be one of the biggest Bare Escentual boutiques in the country.
Do you all use/love Bare Escentuals? I've tested their mineral makeup and was pleased with the results. But I've never visited one of their boutiques so I'm curiously anticipating the opening. Welcome, Bare Escentuals, to 34th Street, and thanks to Crain's New York Business for their breaking retail news and excellent quotage:
"The lineup of retail on that strip is terrific," said Mark Finkelstein, the Retail Strategies president who represented the beauty outfit. "The combination of New Yorkers and tourists there gives [Bare Escentuals] exposure to a broad range of customers."
Dang straight. And hopefully by the end of '09 and into 2010 that strip of 34th Street will get even better. You regulars know what I'm talking about.
Bare Escentuals, expected to open spring 2009 on 44 W. 34th btwn 5th & 6th Aves.
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