Wednesday, July 20, 2011

Play, Donate! JCPenney's Pennies From Heaven

Today JCPenney launched their "Pennies From Heaven" initiative to support their afterschool programs, and they are already up to 350,145 pennies donated! Once they hit 100,000,000 virtual pennies, JCPenney will donate $1 million to afterschool programs.

Sign up and start contributing by retweeting, liking JCPenney's Facebook, sending a "lucky penny" to friends on Facebook, and engaging in many other digital triggers.

Then, in JCPenney stores beginning July 31st, customers can start donating their real change by rounding up their purchases and donating the difference. Also, shoppers can buy this limited edition Olsenboye change purse (above) for $9.99 and 100% of the sale proceeds will be donated to the campaign. Be sure to visit the store in Manhattan Mall, pick up a coin purse, and start donating those pennies. Besides, have you seen the Olsenboye lately?! Adorable.

JCPenney Manhattan Mall lower levels 1&2, 33rd Street & Sixth Avenue