Wednesday, September 25, 2013

Uniqlo's 10-Gruppen: Not To Be Missed

I spotted this in my inbox today, and spent about 20 minutes trying to decide which and how many I was going to purchase.
The Uniqlo 10-Gruppen collaboration. 10-Gruppen is a group of textile designers in Stockholm, and this collection's design is "based on textiles employing the use of vivid colors with creative patterns."

Consistently, Uniqlo puts out the most interesting collaborations among retailers today. I love that they look much deeper than the big names in the fashion world, and find designers and collectives that are clearly a great fit for the Uniqlo brand. Bravo. And shop soon, Uniqlo fans, as those tops are already going fast online.

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