Thursday, November 17, 2011

Joe Fresh: Inside the 34th Street Store

Sorry to get all Joe Fresh for two days in a row, but I just came back from the store and I'm all flush with Joe Fresh excitement. Here's most of what I tried on, and some of what I purchased.


This coat is $89, if I remember correctly. I need to go back for it. Lined, hooded, adorable.



 Super, suede-like dress. Work appropriate, and good for cocktails, too.



Oh Heck Yeah. $79. These are mine.




Striped pencil skirt with pockets, bought it! The merino V is $19 through November 28th and comes in several other colors. I'm showing you my rear because the zipper is quality. Joe Fresh = superior quality at this price point.



You can't see so well in this iPhone photo, but this fringe mini is a skirt party. I can't believe I bought it because it's obscenely short, but I think I bought it because it's obscenely short.



Look for 34th Street's Joe Fresh at 215 W. 34th Street, just west of Seventh Avenue. I heard a rumor in-store that they will be open till June (!!) but official word is through the end of December. Don't forget, those $19 deals (on select merinos, shirts, jeans, and cords) last only through the 28th of November.



Joe Fresh 215 W. 34th Street

Wednesday, November 16, 2011

Joe Fresh: The Specials, The Clothes, The Pop-Up

Opening deals at Joe Fresh, good through November 28.

As I seem unable this week to leave the morass that is my desk, I'm posting catalog shots of Joe Fresh merchandise. None of us can get down to 34th and Seventh fast enough to snatch up some of the below. The Joe Fresh holiday pop-up will be open through December '11.








Joe Fresh Holiday Pop-Up 
Open through December '11
215 W. 34th Street between Seventh and Eighth Avenues

Tuesday, November 15, 2011

So Not Divided: H&M's Dragon Tattoo Collection

By now you have probably heard about H&M Divided's new upcoming line inspired by character Lisbeth Salander of "The Girl with the Dragon Tattoo." Even amid the Versace collab frenzy, this line has garnered a lot of media attention




And for good reason. The designer behind the collection is Trish Summerville, a highly respected Hollywood costume designer and stylist, and she's nailed this look. To celebrate the imminent arrival of an entire collection of tough, chic, biker-with-hoodie looks, I dropped by the Divided department at Herald Square and tried a few things on.




Almost every time I visit H&M I do a swing through Divided. Yes, it's designed for a younger me, but I'm constantly finding pieces that work with the older me. How cute would that cropped gold sweater be with a long black T and a maxi?



The jeans I'm wearing throughout are Divided Sqin skinnies I bought over a year ago, they are my standbys. I saw them in store just the other week, so look for the shiny, super sqins. The Dragon Tattoo collection is released in the US on December 14, mark your calendar!


H&M Herald Square 34th Street and Sixth Avenue

Monday, November 14, 2011

From the Archives: The Rise and Fall of Penn Station

In this post, 34SP's archivist Anne Kumer shares some 34th Street history. This post also appears on NYC Circa, Anne's history blog about New York City and its public spaces and buildings.

Penn Station, neighbor to the still standing Farley Post Office is mostly remembered as one of New York City's great losses. The photo below shows the station as most choose to remember it -- a beautifully designed structure filled with natural light, that makes train travel look like the best idea ever. For out-of-town travelers new to the city, it was often their first glimpse of New York City.


Penn Station, 1935. Photo:New York Public Library

Before Penn Station was conceived of and built, railroad service terminated in Jersey City on the western side of the Hudson River. From there, passengers boarded a ferry into the city. The Pennsylvania Railroad Company (PRR) put forth several proposals to bring service into the city, including elevated tracks over the Hudson. It was eventually decided to tunnel under it instead, and an initial excavation began on July 21, 1880 to link the new passage with an existing, partially completed tunnel. Unfortunately this effort ended in disaster for several workers who perished when the tunnel collapsed.

The disaster cast a shadow on the project, and it wasn't until twenty years later that PRR President Alexander Cassatt, announced plans to resume the project, tunneling under the Hudson and into the City at West 34th Street.

Architecture firm McKim, Mead & White was chosen to design the station; construction started on May 1, 1904, and was completed in 1910. September 8, 1910 was the official opening day of the station, though full train service didn't begin until November 27, 1910.

The early stages of construction, photo: Library of Congress


Penn Station in 1910 looking southwest. Photo: Detroit Publishing Co., Library of Congress













Known for their Beaux-Arts style, McKim, Mead & White placed Doric columns along the eastern facade, crowning them with twenty-two eagles. The form used for the eagles was sculpted by Adolph A. Weinman.















The station had high vaulted glass ceilings that let in natural light and lent a refinery to the terminal, almost as if it was a museum devoted to transportation, rather than just a terminal. This feature of the building also likened it to another architectural jewel that burned down years before, the Crystal Palace exhibition hall, built mostly of glass and steel and erected in Bryant Park in 1853.

Like all good architecture photos, this one is entirely without people.
Penn Station interior, 1910. Photo: Shorpy's














With the increasing practice of traveling by car in the 1950s, the railroad industry began to suffer financially. The station and air rights were eventually sold and plans for the new Penn Station and Madison Square Garden were announced in 1962. In exchange for optioning out the air rights over Penn Station, the PRR was permitted a new station underneath the future site of MSG at no cost to the railroad company and a 25% stake in the new MSG sports complex. Destruction began on October 28, 1963. The following photos are housed at the Museum of the City of New York, and were taken by one of my favorite living photographers, and I'm fortunate to say, friend, Aaron Rose.
The demolition of Penn Station, 1964-1965. Photo: MCNY, Aaron Rose












The demolition of Penn Station, 1964-1965. Photo: MCNY, Aaron Rose
The public outcry against the destruction of Penn Station was significant, though not enough to save the building. It did however, help solidify and unify architectural preservation efforts, and led to founding of the Landmarks Preservation Commission (LPC) in 1965. 

Additional sources:
The Late, Great Penn Station by Lorraine Diehl (My favorite book on Penn Station.)
Forgotten NY has a lot of digestible facts and pictures
Library of Congress digital photo archive

Friday, November 11, 2011

34th Street Weekend Sale Picks: Veteran's Day Weekend

#1. WHO.A.U 
Because it's all about the patches these days, and WHO.A.U has not just a patch station, but also shirts on sale to put them on, like rugbys for $29.90 and polos for $19.90. Also, denim is $39.90, cardigans are $29.90, comfy fleece is $29.90, and outerwear is $20 off.  22 W. 34th Street



#2. Timberland
Because their outerwear accessories are 20% off, including gloves, hats, and these really cute and very practical Smartwool socks. 28 W. 34th Street




#3. Daffy's

Because they've got shearlings for 55% - 70% off retail, and pretty soon we're all going to be needing one.  Herald Center, 34th Street and Broadway
Photo from Daffy's Facebook page
#4. Gap 
Because it's Friends & Family weekend. Print this coupon and get 40% off in store. 60 W. 34th Street

Thursday, November 10, 2011

What's Going On: Foot Locker & Footaction on 34th Street


There's a lot going on tomorrow for basketball and hip-hop fans on 34th Street. First up, Foot Locker: Tomorrow evening starting at 6:45pm, Brandon Jennings of the Milwaukee Bucks, Derrick Williams of the Minnesota Timberwolves, Kemba Walker of the Charlotte Bobcats, and Greivis Vasquez of the Memphis Grizzlies will be appearing at Foot Locker on 34th Street for a meet-n-greet with fans. These Under Armour athletes are first playing an exhibition game against Lincoln High School in Brooklyn, and then will be dropping by the store to mingle and participate in a Q&A.

Earlier in the day, at Footaction at 34th and Seventh Avenue, Kendrick Lamar will be in store from 4-5pm. I think the flier says it all! If you're a fan, drop by and say hey to Kendrick.

And be sure to shop some kicks while you're on 34th Street, because between the two stores, the inventory should satisfy all your sneakerhead needs.


Foot Locker 120 West 34th Street between Broadway & Seventh Avenue
Footaction 430 Seventh Avenue at 34th Street

P.S. - These Are Really Cute

Viking horn sequin T? I like where this is going.

P.S. from Aeropostale caught my eye as I was trolling through Manhattan Mall a few weeks ago. This store is for the tweens, but they recently added younger sizes, starting at size 4.

Silver sequin skirt? Does it come in XL?
I was loving the blues and silvers shown in the front of store, and then was impressed with the graphic T's. It's not easy to do standout graphic T's these days. Nowadays when I see "Graphic T's" my eyes glaze over. But these tween T's are anything but snoozers. How adorable are the elephants?


Yeah, pretty much everywhere I turned in this store, I saw a lot of cuteness. Moms, take note for your girls and boys, and big girls who are built like Carla Bruni-Sarkozy? Drop by for a look-see.





P.S. from Aeropostale Manhattan Mall level 1, 33rd Street and Sixth Avenue