Thursday, June 17, 2010

34th Street Rumors: Imminent House of Hoops Arrival?

The New York Observer House of Hoops 125th Street photo courtesy of leesean via Flickr

The New York Observer heard it first, and I'm looking for confirmation from Foot Locker* **, but in the meantime I can moan: Where will Bakers go? I so had them in 11 West 34th, the old Shoe Mania shop, but looks like I'm wrong. Instead, as reported by the Observer, House of Hoops is possibly moving in to 11 West 34th.

Perhaps Bakers is not re-opening their 34th Street store (before Desigual it was Bakers Shoes). Again, I'm trying to get some confirmation. This would make me very sad as then Aldo would be the reigning, 34th Street under-$100 trend resource (just like Kelly Cutrone's very cute boots). I don't like a shoe-opoly, as when I get bitchy sales staff I prefer to walk out of their store and stroll into their competitor down the block. Of course, there's still Steve Madden, but I consider Steve Madden a step above the Aldos and the Bakers. You know, like a $30-$50 step.

I also noticed this while browsing Bakers' site:

H as in Huh? H by Halston shoes? Now available at Bakers. And yes, if you call it multi-glitter I will buy it.

*Yes, this is confirmed, so Welcome HOH to 34th Street! We'd like a big party with Lebron James, please, for the opening, maybe throw in a little Paul Pierce (♥) and don't forget to invite us, k thanks.

**This is not confirmed. House of Hoops on 34th Street is back to being a rumor!

Aldo, 27 W. 34th Street between 5th & 6th Aves.
Steve Madden, 41 W. 34th Street at 6th Ave.
Possible new House of Hoops, 11 W. 34th Street between 5th & 6th Aves.