Candy Bar, Crystallize, and Shop: Swarovski's GNO

Swarovski on 34th Street is having a party to launch their spring collection, and you're invited:

Crystallizing of accessories? I'm so there. To celebrate the arrival of the spring collection, featuring the latest trend “Tribal Glam," the 34th Street Swarovski will be hosting lots of fun...

• Crystallize your favorite beauty accessories from the Glam Bar (including pink lip gloss, nail files, make up brushes, and Aura perfume samples) 
• Enjoy a candy bar and sparkling beverages
• Complete a fun, in-store “scavenger hunt” 
• Enter to win a fab Girls Night Out kit 
• Get a deal: Get Caught members will receive 20% off their purchase (you can sign up at the event to receive the 20% off) 

Be sure to note the time change: to accommodate all you commuting, Swarovski-shopping girls, hours have been extended from 5pm-9pm. See you at Swarovski tomorrow night!

Swarovski

One Penn Plaza, 34th Street and Seventh Avenue

Happy Holidays!

A few inspiring photos to sustain you and keep you going if you'll be out shopping 34th Street on Christmas Eve. And if you are out on the day after Christmas, H&M has $5 deals and scratch-offs to the first 100 people worth up to $300.

Swarovski ornaments and holiday themed accessories

Men's cashmere on sale at Macy's Herald Square.

Pantone accessories for your designer gift at Macy's Herald Square.

Cardis on sale at the Joe Fresh pop-up.

As you can see, the Joe Fresh pop-up on 34th and Seventh is open till 11pm tonight. But most other stores are closing at 6 or 7pm, so don't procrastinate much longer :)

Happy holidays to all!

All About the Diva: Swarovski Wings of Fantasy Party!

Sweet little Wings of Fantasy guys. 

New collection? It's time for a party! At Swarovski this winter it's all about the diva stage fantasy, so come celebrate the new Wings of Fantasy collection at the 34th Street and Seventh Avenue boutique tomorrow evening. Here are some details to lure you into their fabulous, crystal-encrusted fantasy:

-Gift with purchase over $150
-Paparazzi moments on the red carpet
-Delicious cupcakes and beverages
-Mini makeovers by the fabulous Cristina of Sephora 

Those little guys up there are just a tiny representation of the Wings of Fantasy collection. Go here to check out more, as the collection is not yet available online. Personally, I'm dying for the necklace.



Swarovski Penn Plaza 34th Street and Seventh Avenue

Slick Nails on 34th Street

Thanks to a recommendation from John, the 34th Street Swarovski manager, Slick Nails is now my very efficient and very capable mani-pedi spot in the district.

Shoes by Fossil from a couple years back. Maxi dress from TJMaxx in Iowa (I was cheating out in the Midwest).

Like my green nails?! If you need a great but fast nail refurbish, this is your salon. $28 gets you a mani-pedi. But if you've got more time, $39.95 gets you a mani + pedi + 15 minute massage. I bet you'll be in and out, relaxed and groomed, in an hour fifteen. Slick Nails is the perfect lunchtime, mini-spa break.



Slick Nails 431 Seventh Avenue just steps from 34th Street

Swarovski's New Pirates of the Caribbean Collection

There's a very limited amount of each piece, so if you're a fan, go buy soon.

May 20th is the official release date of Pirates of the Caribbean: On Stranger Tides. But you can get your Pirates Swarovski jewelry on 34th Street now. See those skull charms and swords up there? Yes, those are shots from the store at 34th and 7th Avenue.

It's these lovelies, below, you'll have to wait for till Friday the 20th, the film release date. They are replicas of the cross pendant worn by Penelope Cruz and the ring worn by Johnny Depp in the film.

I'm actually a little scared that I would buy both of these. I usually don't go in for Disney-themed jewelry, even if it is all about pirates and Johnny Depp and Penelope. But that gold cross is pretty damn perfect. I'm seriously tempted.

Swarovski Penn Plaza 34th Street and Seventh Avenue

Swarovski's In On The Sister Act

Add some gorgeous bling to your spring jewelry collection and get free tickets to the smash Broadway hit, Sister Act!* This weekend at Swarovski on 34th Street, if you spend $200, two Sister Act tickets are yours, all free and clear and shiny and pretty sitting next to your new Swarovski. Well, I think you actually get a voucher, but it all means the same thing in the end: you get to go see Sister Act for free.

You could get some pretty gold bangle if you're all sparkled out.

 Go, sister, to Swarovski on 34th Street and 7th Avenue, and soon. There's a limited number, and this offer is only good while supplies last.


*one more time: only good while supplies last! Swarovski has a limited quantity of free tickets

Swarovski Penn Plaza 200 W. 34th Street at 7th Avenue

UGG Australia Takes Manhattan

I"ll be post-dating a lot of our final fashion week coverage because my weekend turned into a sick-fest as opposed to a work-fest. But for today, which I spent home sick with a sick Baby Herald (see? sick-fest!), I'm sharing these limited edition, one-of-a-kind UGGs I first saw a sample of last fall at the UGG store opening on Madison:

Photo courtesy of UGG

Now these boots, $800, are available in stores but only in the Manhattan UGG stores on Madison, the Upper West Side, and Soho. And what's that on the boot? Yes, the Empire State Building outlined in Swarovski crystals! Of course the Empire State Building is on 34th Street, and so is Swarovski. To buy these special UGGs you'll have to go off 34th Street. But the Swarovski boutique can satisfy all your Austrian crystal needs. And I believe UGG Australia is making special, limited-edition boots for other major US cities, so if you're not in NYC, keep an eye out at your UGG boutique for an iconic urban image made with Swarovski crystals.

Updated to add: A few of my amateur snaps of the exclusive city UGGs from the opening last fall:

The front. Photos really don't do these justice, they require an IRL look.

Empire State Building love surrounds these UGGs.

Swarovski Penn Plaza, 200 W. 34th Street at 7th Avenue

Swarovski's Red Dress Event

We're not just celebrating Horace Greeley's birthday tomorrow down on 34th Street. There's also a fabulous Swarovski event in the evening to celebrate National Wear Red Day (helps raise awareness for women and heart disease). Every year, Swarovski participates in The Heart Truth Red Dress Collection 2011 Fashion Show at Mercedes Benz Fashion Week. But I love that the boutique does a more personal "teaser" event before the big show. And speaking of the big show, tomorrow night at the Swarovski boutique you can register for a chance to win two tickets to attend the show at Lincoln Center! We're talking lots of celebrity models walking crazy down the runway. Big fun.

Big fun also equals hanging out at Swarovski tomorrow evening on 34th Street, sipping heart healthy red wine, eating heart healthy Godiva chocolates, and getting a photo of you, posing on the red carpet for the "paparazzi," decked out in Swarovski jewels and accessories. If you make a purchase, you can take that picture home with you in a crystallized frame (left). And we all best heed the advice of Swarovski manager-extraordinaire John, who told me: You better be there, and you'd better be in Diva-licious red!



 
Swarovski Red Dress Event
200 W. 34th Street at 7th Avenue
Thursday, February 3, 2011
6-8pm 

Spring at Swarovski Penn Plaza

The first offerings of Swarovski's spring collection.

Have faith, spring will come! And if you doubt it for a second, drop by Swarovski Penn Plaza, that gorgeous boutique at 34th Street and 7th Avenue, for a peak at their first new, shiny offerings for spring. It's all beautiful butterflies and color, and what is more spring than that?

The Swarovski boutique, when it opened last June on 34th Street.

Swarovski Penn Plaza, 200 W. 34th Street at 7th Avenue

Best 34th Street Gifts Day 8: Last-Minute Swarovski Bling

Today Intern Craig visits the gorgeous Swarovski boutique on 34th & 7th for some last-minut gift shopping.

In your rush to evacuate the city before Christmas, be sure to stop by the Swarovski store at the entrance to Penn Station on 7th Avenue. While this isn't the most frugal place to grab gifts, the giftee will surely remember it forever.

I think jewelry can be somewhat impersonal unless you absolutely know the person's taste. Yet, Swarovski will certainly have you covered. Enjoy this great wall of rings. There is an assortment from the subtle but classic, to the big and bright. Take your pick.

If you're scared to rock the boat with something as particular as a ring, you can opt for a set like the above, which is perfectly priced at $100. Both pieces are timeless so this is a great present for mom, girlfriend, aunt, and any other female on your list.

I've left the best for last and to say that I squealed like that pig on the right is an understatement: SWAROVSKI ANIMAL FLASH DRIVES. I'm always losing my flash drives but you better believe that I will attach it to my body if I had a Swarovski one. How can you resist that turtle?

Don't be afraid to check out Swarovski even if you're done with your shopping. Sometimes it's nice to just look at something pretty for a while. Enjoy!

Swarovski, 200 W. 34th Street at 7th Avenue

Going Fast on 34th Street

When you buy the Empire State Building shoes at Geox you get this carrying case:


Whenever I see cases like this I'm reminded of the rumored Secret Service guy who carries the President's briefcase with the nuclear arsenal control button. Not quite as important a cargo as the controls to world domination, these shoes are well-coveted and going fast. There are just a few sizes left in all colors (black, the purple, and the leopard).

Also going fast are items on sale at Swarovski on 34th Street. So fast that the store wanted me to be sure to tell you that pictured items may no longer be available:














30% - 50% off, so if you've got your eyes on duckies or parrots visit soon.




Geox, 29 W. 34th Street between 5th & 6th
Swarovski, 200 W. 34th Street @ 7th Avenue

Sale: Swarovski 34th Street

If you haven't yet dropped by the new and very pretty Swarovski addition to 34th Street, now would be a good time to visit as their summer sale kicks off today.

Until August 1st shoppers can get 30%-50% off select items from their collection, including jewelry. The 34th Street store is full of charms and figurines, including lots of irresistible animal figurines. I'm not sure if they're on sale, but look for the ducks I mentioned here for a fun and different baby shower gift.

Swarovski, 200 W. 34th Street at 7th Avenue

Swarovski Open on 34th Street

Swarovski opened one of their "Crystal Forest" stores (one of two in Manhattan) this past weekend on 34th Street, and I am not exaggerating when I say the new store totally brightens up the corner of 34th and 7th Avenue.

And here's a big bonus: Swarovski refurbished Tourneau's old digital clocks (pictured below, one faces north and one faces east). Tourneau was the former tenant in the space, and commuters and visitors alike relied upon the digital timepieces to keep them on track for Penn Station trains and as a point of rendezvous. So a big thanks to Swarovski for saving the clocks!

Inside the store is a fun collection of Swarovski jewelry, watches, home accessories, and decor objects. There are adorable and colorful charms galore. I've got my eye on these ducks figurines (below, $100 per) because Baby Herald is seriously into ducks right now. Did you know rubber duckies really do stop bath time tears? Huh, and I thought it was just a classic song.




Swarovski, newly opened, 200 W. 34th at 7th Avenue