Wednesday, September 17, 2008

Fiberwig in the Rain

The very fashion-forward country of Japan has exported an uncanny new non-mascara mascara called Fiberwig. Ah, to have been a fly on the wall for that branding brainstorming. You may have seen their ads on the subway, but I first read about it ages ago on Ruth Katz's City Guide shopping blog. For the local girls, Ms. Katz's blog is a wealth of handy information, esp. regarding cleaners, tailors, etc. But back to the Fiberwig.

I know, it sounds really weird. Paint-on false lashes? Fibers that adhere to your lashes? Eww! But I finally picked some up at Sephora on 34th Street ($22). And this lifetime Great Lash girl is a total convert.

Fiberwig's inauguration was the first day of fashion week. And remember the evening of September 5th? It was a lot like this:



But without the hat and umbrella and Gene Kelly. Instead it was me, my man, and no rain gear. And no singing, just me whining. I whined as I ran from store awning to store awning, bemoaning the soaking rain and lack of cabs, while also constantly asking "Do I have raccoon eyes? Is it smudging? Do I have Fiberwig all over my face?" How could the Fiberwig survive such a downpour? Like this:

Post-rain me & my happy man, relieved he no longer has to listen to my rain whining and Fiberwig obsession*






I'm posting scary, alien pictures of my head, that I took IMMEDIATELY after arriving at home after walking 10 blocks in a little tsunami, just to prove how amazing this non-mascara mascara is. The rest of my makeup, as you can see, did not fare so well. And yes, that's how soaking wet I was.

And Fiberwig does almost look like false lashes. But without the obvious, false lashes look. It's also kind of fun to take off. You just rub your lashes with a little warm water and the fibers fall away. Eww! Weird! It's kind of freaky because you mistake the fibers for your lashes. But no, it's just the Fiberwig. I also feel as if the fibers protect and condition my lashes, but I'm no mascara scientist.

Misc. Fiberwig:
  • this stuff lengthens your lashes, and isn't clumpy or a thickener. If your into super thick lashes, apply before your usual mascara;
  • curl your lashes after applying;
  • love how the Japanese call smudged mascara "Panda eyes," and Americans call it "Raccoon" eyes." Wonder what they call it in Australia?
* update: pictures have been cropped since first posting - they were scaring me.

Sephora, 130 W. 34th between Broadway & 7th Avenue

23 comments :

WendyB said...

I had a mascara that operated on the same premise -- I can't remember what it was called now.

Sal said...

Wow. Stuff like this makes me realize that the future is HAPPENING. That is a really unfortunate product name, though.

Always In Style said...

Thanks for the tip to Ruth Katz -- as a local gal I suspect I should check in with her more often.

As for Fiberwig, I've heard so many positive reviews of the stuff but the idea kind of freaks me out a bit. I'm impressed with your test though...maybe I'll reconsider.

Sharon Rose said...

Hi there-I don't wear eye make up, but this sounds a real cool invention!!

Kira Fashion said...

really fantastic!

a kiss!!!

enc said...

I think I need to have this now.

Jillian said...

nice ;)

MWah.fashion said...

haha panda eyes. this post just reminded me that viktor and rolf have their own fake eyelahses line

thepreppyprincess said...

Holy Eyelashes Batman!

What a fabulous post, and what an amazing name for it indeed! We'll join you as a fellow fly on the wall next time they come up with a product name... yikes!

Love the pix...they tell the story.

Grins & Giggles,
tp

PS: Please send cookies after you bake. Thank you.
(Heh-heh-heh.)

angelgrotton said...

thanks for nice review ) very helpful )

Songy said...

Maybe I should try that. My lashes are basically non existent.

I don't like getting the 'panda eyes'. Will I get that? I tend to get it after having mascara on for an hour. :P

Farren said...

oh snap. i pressed the wrong button and deleted my comment. shiiiit. =/ so i was all -- i didn't get the whole pacman theme for the show. and how seriously can you get inspired by pacman? like, seriously?

alsoooooo -- you should totally e-mail me your address. i picked up some halloween cards and i've got 8! eight cute cards and so i can totally send you one for halloween. =) if you want! because i know you were goign to say daria anyway. =)

Farren said...

i have sadly never seen this movie. =( what is it? i need to watch more old movies. i'm going to hit up tcm channel. hehe.

and i cannot believe your lashes survived that downpour! you look totally soaked! no better way to test that stuff then, eh? hehe. i need to get my hands on this. it's too tedious to apply false eyelashes. i'd rather brush them on! =) how much were they?

Imelda Matt said...

well duh! We call it koala eye's...no, my femme friends reassure it's panda eyes but it should be koala eyes.

fashion herald said...

Wendy - i think there are other products like this out there, just not with the memorable name!
Sal - Seriously! Although now I'm kind of digging the name.
Always - Ruth really has some good old school recommendations - she doesn't publish daily, but isn't that kind of a relief?! I was a little freaked out by Fiberwig at first too but you quickly get hooked.
enc - it's addictive, i think i used too much this morning and my lashes are too long!
TP - I'll send you mine if you send me Cook's!
Songy - Fiberwig totally prevents Panda Eye!
Farren - $22, a little $$ but so far worth it.
Imelda - I was thinking koala, but it seemed so cliche!

eeps. said...

i have a trish mcenvoy mascara that sounds like its pretty similar to fiberwig. i also get freaked out when i wash it off. but this sounds pretty good -- i might have to get it with my gift card!

fashion herald said...

wait, you haven't used your gift card??!! I was disappointed because I used the last of my Furterer dry shampoo yesterday morning - isn't that too fast?? It ain't cheap, I'm going to test the Pssssst next.

sara said...

fiberwig is the best! i wear it every day: one coat for work, and 2-4 for a night out on the town! despite the terrible name and creepy subway posters i have never found a mascara that works so well on my short little lashes.

fashion herald said...

sara - well said, thanks!

gilda said...

i used fiberwig and another shiseido brand the whole time i was in tokyo. curling your lashes after applying and waiting for it to dry, makes eyes pop! like, POPPPPP!!!

Grayburn said...

This has been my HG for sooo long. I cannot survive rain and humidity without it!

x Grayburn

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