Friday, September 24, 2010

Desigual Undie Party On 34th Street


Well, it could be worse. It could be November and it could be Spain, where, according to 34th Street Desigual staff, there have been naked partays. Those crazy Europeans! For local exhibition, check out these Racked NY photos from the underwear party held at the Soho store Thursday morning.

Next Tuesday morning it all happens again, but on 34th Street just off of Fifth. The first 100 people to line up at Desigual on 34th and Fifth Avenue in their underwear get two free items of clothing. Everyone else in their undies gets 50% off same-day purchases. Check out the Desigual blog for more info. Next week rain is predicted, but a rain date is scheduled for the following day.


I agree with Racked NY, I'd rather be practically naked in Soho than in Midtown. But at least it's 34th and 5th and not the corner of 34th and 7th where, during the morning rush hour, more than 10,000 people could be checking you out in your underwear on their way to work. Yikes.

Updated to add: Above is a photo of the SW corner of 35th & 6th Avenue, where we've been hearing rumors about a new Desigual store opening. Looks like this is true, and the former pizza place will soon be another 34th Street District Desigual. But the pizza place was tiny, so an accessories store, maybe? Curious...


Desigual 34th Street, 358 Fifth Avenue (on 34th Street)

4 comments :

Sal said...

I'm a new convert to Desigual and SOOOOO wish I could be there. I'd definitely get naked for free duds!

fashion herald said...

I'm a total convert too, there are lots of great pieces in the store. And this is such a deal, looks like in Soho a lot of people were grabbing pants and a winter jacket. They have gorgeous jackets, but they aren't inexpensive!

La Belette Rouge said...

I wouldn't go naked for the entire Chanel collection.

fashion herald said...

Hmm, entire Chanel collection? Are you sure?? Even if they flew you to Paris to drop by the atelier to pick up your entire Chanel collection, and Karl fit it all on you so it was perfect? Would you go in your undies?!