Monday, February 20, 2012

IFB Conference '12

Below Sarah discusses her experience at IFBCon.

In the past five years, fashion blogging has became hugely popular, as evidenced by the lack of seats at Milk Studios when I arrived bright and early for the 2012 Independent Fashion Blogger's Conference. The sessions were informative and useful, and I truly learned a lot from those who spoke on the panels. I saw a handful of my favorite bloggers, and of course, was not suprised to see Bryanboy wear his sunglasses indoors the entire time. 

My favorite session was the first: "What Bloggers are Worth." I loved the advice from Kat of Corporette, who told the crowd that bloggers provide a service to their advertising partners and should not sell themselves short. 

J Brand had set up a pop up boutique with their new Ready-To-Wear collection, and invited bloggers to try on the pieces to win the collection. I really loved their simple yet edgy lines. 

Were you at IFBCon 2012? What were your favorite panels?


Lexi said...

Looks like a great time! Crossing my fingers that I can get there this September!
♡ Lexi
FASHION: Glitter & Pearls
WEDDINGS: Glitter Weddings