Tuesday, February 28, 2012

Levi's Fall '12 Show: Fab Americana & Guys in Their Underwear

I'm a Levi's girl. I don't love Levi's because they have a very cool new boutique on 34th Street, but because I've worn their jeans since I was 9. I have long legs and back then designer jeans didn't exist. Boy's Levi's were the only jeans long enough for me. This for me = lifelong loyalty to a brand, as you can imagine the drama involved in searching for jeans with one's mom at a delicate age. And their whole workman, Americana aesthetic? Love, especially as shown very successfully on their Fall '12 runway.

Let's start with Levi's: very classic + fabulous.

Now we're moving into Levi's: a twist + fabulous.

 (Ok, I'll admit, capris on guys I have a hard time with, especially when they aren't paired with sandals.)

Next is Levi's: hip, nerdy, and preppy. I like them all.

Now we're going into Levi's: What Were They Thinking? Because some things just don't belong on a runway, namely stuff that I wear on weekends. And sometimes to work if my boss is out of town.

 (I added in another capri guy, because this one is scaring me.)

 For the below, I'd like you to fill in your own caption. Levi's, ________.

Levi's does it best when they start from their roots and interpret their way from there, don't you think?

Although I attended the show, I couldn't see much of anything so thanks to mbfashionweek.com for the photos. I did, however, get a glimpse of a guy changing on the runway. Enjoy my crap iPhone photo of a guy in his underwear getting dressed.

The stage setup? Not so great. I would have preferred a presentation, or everyone in chairs.


Elizabeth said...

Wow, I'm really impressed with how great these looks are. Levi's have/has come a long way.